Definition

Turnaround Time (TAT) means -- How long does it take to complete one task? It should not be confused with the Output Rate (Deliverables per day) or Active Requests per day (how many tasks from your queue are picked at a time).

In this article, we will try to understand the Output Rate and TAT

Output Rate

Subscriptions

You can expect 1-2 outputs per day with one subscription in our Graphics Plan, and 15-30-second video edit draft per day in our Essential Video plan, depending on complexity. An output in static design is benchmarked to a single image creative. These numbers are estimates and may change due to the factors we describe below.

Enterprise

The starting execution bandwidth provided for the Graphics Plan in the Enterprise Grade is 5-6 outputs per day, and the same for Essential Videos is 60-90 seconds draft per day. The output rate can be customised as per the requirements. The beauty of Enterprise Subscriptions lies in the speed of delivery (TAT), 

Pay-as-you-Go

The output per rate in pay-as-you-go is flexible, and it depends on the number of tasks in your queue and the feasibility of completing them per day (mutually agreed upon your requirements).

The uniqueness of Pay-as-you-go plans is to handle the unpredictability of your demand and short-term fluctuations.

Turnaround Time

To understand how long a creative would take to get done, let’s get the general rule clear–

A. Simple designs are done faster. Complex/Bulkier designs may take a little longer.

B. Creatives are highly subjective, so one time doesn’t fit all.

Besides Complexity, your turnaround time depends upon the following factors–

1. Clarity of your design brief– For each request you send in, there will be a human on the other side to process and solve it. So, the better you explain in the brief, the clearer the designer will understand it, and the faster she can deliver the work with quality. We have historically seen that briefs that are well structured with content and description get delivered faster with a higher satisfaction rate.
   
2. Number of Revisions– We work in a sequence. Once we get your revision request, it becomes our highest priority, before all your other design requests (if not stated otherwise). Our goal is to minimise the quality revisions by putting in a quality control mechanism before the designs are delivered to you.
3. Your highest priorities are solved first, followed by the next in line. Turnaround time is calculated from the time the design is picked by the designer.

Complexity & Bulkiness of the request–
Let’s get into a bit of numbers–

Complexity means how much work is required to create a design. For example, 

– 1 design in which we need to cut multiple images to create it

– 1 design with heavy detailing

– 1 design with 2-3 completely different variations

Bulkiness means–
– 1 Google ad with 8 sizes adapts

– A 10-slide Pitch Deck

– Multi-Page brochure

Note: The TAT in the Enterprise Plan is ultra-fast considering the dedicated support, priority queue and on-demand calls.

Let’s see some creative type examples and how much time it may take as an estimate–

If you have any doubts, let's connect on a quick 1:1 call